The Dprime Plugins brand system.

A practical identity for focused software: editorial scale, direct language, generous space, and a compact palette that remains unmistakably Dprime.

Core assets

Use the wordmark for brand-led surfaces and the square mark where space is limited. Never redraw, stretch, outline, or add effects to either asset.

Every expression should feel clear before it feels clever. Product truth, honest release states, and restrained confidence are part of the identity.

One job per product. One clear action per decision point. Remove anything that competes with the task.

Name the plugin, the result, the release state, and the licence behavior without vague marketing language.

Cream and paper surfaces keep technical products approachable; ink provides authority; orange and blue guide action.

The public site, docs, client portal, and WordPress interfaces share product names, icon assignments, statuses, and interaction patterns.